Evergreen

iOS app supporting sustainable habit building

Research

How might we incentivize sustainable lifestyle choices while leveraging users’ pre-existing habits and routines?

Market Analysis

I analyzed three leading sustainability apps for insight on how they convey information and encourage users’ habits.

Strengths

  • Credible rubrics

  • Citing sources

  • Approachable language

Weaknesses

  • Information often paywalled

  • Rudimentary UI/visual design

Key Design Decisions

Ideation

Evergreen is designed around an image capture feature that provides information about the environmental impact of everyday items.

• Core image-capture feature rates sustainability of everyday objects

• Flexible user flow: image capture or manual search

• Optional habit tracking + guided onboarding

I conducted interviews with users who recognized gaps in their knowledge of sustainable practices, but still had the desire to make a difference.

Key Insights

  • Habits are shaped by cultural practices and social networks

  • Users need frequent reminders

  • Incremental changes feel more realistic than dramatic lifestyle shifts

  • Adoption of new habits incentivized by advice from credible sources

Visual Design

Conclusion

Key Insights

• Users want to make sustainable choices but need clear entry points.

• Gamification and small, actionable changes help build lasting habits.

• By linking everyday actions with credible advice, Evergreen becomes an approachable alternative to existing sustainability apps.

Next Steps

• Developer handoff to refine functionality.

• Integrate Google Cloud API for object detection.

• Secure partnerships and funding to scale sustainably.

Evergreen is a conceptual application which encourages users to develop sustainable habits, through a nuanced approach and appealing visuals.

  • Research, UX/UI Design, Branding

    Concept for mobile application.

  • iOS

  • Figma, Maze

User Interviews