Evergreen

iOS app supporting sustainable habit building

Evergreen is a conceptual application which encourages users to develop sustainable habits, through a nuanced approach and appealing visuals.

  • Research, UX/UI Design, Branding

    Concept for mobile application.

  • iOS

  • Figma, Maze

Research

How might we incentivize sustainable lifestyle choices while leveraging users’ pre-existing habits and routines?

Market Analysis

I analyzed three leading sustainability apps for insight on how they convey information and encourage users’ habits.

Strengths

  • Credible rubrics

  • Citing sources

  • Approachable language

Weaknesses

  • Information often paywalled

  • Rudimentary UI/visual design

User Interviews

I conducted interviews with users who recognized gaps in their knowledge of sustainable practices, but still had the desire to make a difference.

Key Insights

  • Users need frequent reminders

  • Incremental changes feel more realistic than dramatic lifestyle shifts

  • Adoption of new habits incentivized by advice from credible sources

Ideation

Evergreen is designed around an image capture feature that provides information about the environmental impact of everyday items.

Key Design Decisions

• Core image-capture feature rates sustainability of everyday objects

• Flexible user flow: image capture or manual search

• Optional habit tracking + guided onboarding

Wireframe Sketches

Visual Design

Conclusion

Key Insights

• Users want to make sustainable choices but need clear entry points.

• Gamification and small, actionable changes help build lasting habits.

• By linking everyday actions with credible advice, Evergreen becomes an approachable alternative to existing sustainability apps.

Next Steps

• Developer handoff to refine functionality.

• Integrate Google Cloud API for object detection.

• Secure partnerships and funding to scale sustainably.