Yerba Buena

Yerba Buena is an elevated cannabis dispensary located in Brooklyn, NY. Yerba Buena was founded in 2024 to create a welcoming space where everyone can explore the benefits of cannabis in a safe and uplifting environment.

As the lead designer I have developed a cohesive visual identity reflective of the founders' Dominican roots and the store's elevated approach to cannabis culture through print and digital materials, merchandise, and social media graphics.

  • Branding • Marketing materials • Social media campaigns • Visual Merchandising • UI Design

  • Ongoing

  • Figma, Adobe Creative Suite

Selected Work

I originally illustrated the Yerba Buena storefront in Cobble Hill, Brooklyn for the store’s grand opening poster. It has become a defining visual asset of the brand, featured on merchandise, flyers, and seasonal variants.

Green bin advertisements developed for the store’s opening. The imagery references the iconic signage of the New York subway.